Beverage
Antica: Beverage Logo & Visual Identity
Craft beer is one of the most visually saturated markets today. Standing out takes more than aesthetics. It takes a positioning the identity can carry.
Antica Craft Beer had a product worth discovering and a story rooted in real exploration, but no visual system to reflect either. The brand needed an identity that communicated craft, heritage, and character before the first sip.
Our work began with the brand's core archetype: the Explorer. Every visual decision followed from that foundation.
The icon fuses two geometric constructions: a reference to the infinity column, and a stylised hop. Together they read as both cultural heritage and product. The typographic system pairs Tiller's distinctive character with Montserrat's structural clarity. The label design extends across three product lines, each differentiated by colour while staying coherent within one visual framework.
Before: a brewery with a strong product and no visual voice.
After: a brand system that communicates craft, depth, and consistency at every touchpoint.
This is what it means to build a brand with character.
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Every identity here started with the same conversation: what the business does, who it speaks to, and what its image should signal. Tell us about yours.