Real Estate
Azaleea: Real Estate Logo & Visual Identity
Romanian residential projects usually take their name from the location or a generic term. Azaleea Residence chose calm and elegance instead.
We explored three visual directions; the third, blending the first two, won. The identity spans print to web.
The key decision was the logo itself: a flower shown from directly above, at the client's request, anchoring the whole identity in the name.
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