Startup
FixIt: Startup Logo & Visual Identity
Most logos in the automotive industry look the same. That is not a coincidence. It is a lack of strategic positioning.
FixIt is a digital platform redefining how drivers and service centres interact.
We treated the brief as a positioning challenge, not a visual refresh. The new identity is built around a custom icon that fuses a screw and wrench into one precise geometric mark. Bold angles carry technical authority.
A central intersection point references the platform's core function: connecting two worlds. The triangle grounds the composition with structural stability.
FixIt now has a visual identity that works as hard as the platform it represents.
A brand that differentiates is built on strategy first. Everything else follows from it.
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Every identity here started with the same conversation: what the business does, who it speaks to, and what its image should signal. Tell us about yours.