Startup
FixIt Product Design: Startup Logo & Visual Identity
FixIt began as a small, family-run repair shop, built on a genuine passion for auto mechanics.
That experience surfaced a clear gap: drivers had no simple, trustworthy way to reach service centres. Out of that gap, FixIt emerged as a digital personal mechanic, connecting drivers directly with verified service centres.
FixIt entered our process with three clear challenges. Its message lacked clarity, so it struggled to resonate with the right audience. Its app interface was complex and outdated, creating a frustrating experience. And it had no website to represent its identity or support its presence in the market.
We treated the engagement as one coherent system, not four separate deliverables. Brand strategy defined the position. Identity gave that position a face. The website carried it to market, and the product interface turned it into a daily experience for drivers and service centres alike.
Before: a family business with real technical expertise and no system to scale it.
After: a digital platform with a clear brand, a website, and a product interface built to grow.
A brand built on structure does not just look consistent. It works as hard as the business behind it.
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