Startup · Hospitality
Plaeto: Startup, Hospitality Logo & Visual Identity
Most startups build the product first and treat design as a final step. The ones that raise capital treat design as part of the foundation.
Plaeto entered the restaurant tech space with a clear product vision: one app that lets dine-in customers find, order, and pay with no friction. The team had operational expertise and a validated market thesis. What they needed was a visual identity, a product interface, and investor materials built with the same rigour as the business model itself.
We designed the complete system from zero.
The brand identity communicates reliability and simplicity in equal measure, reflecting a product built for both consumers and restaurant operators. The UI/UX design structures every core app flow around minimal decision points and maximum clarity. The pitch deck translates a complex business model into one focused visual narrative: market size, competitive positioning, revenue forecasting, and the investment ask, across one coherent presentation.
Before: a startup with strong fundamentals and no visual language to represent them.
After: a brand and product design system that works everywhere, from app store to boardroom.
Design built with strategic intent does not just look credible. It accelerates the conversations that matter.
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