Ecommerce · Hospitality · Beverage
Reforma: Ecommerce, Hospitality, Beverage Logo & Visual Identity
Reforma sells spirits from accessible to premium, and wanted Romanians to drink less, but better.
The brand needed to feel premium without feeling distant, and friendly without feeling cheap. We explored two colour directions; the client chose the first. The project covered logo, visual system, brand book, social, and website.
The icon merges three bar references: a splash of alcohol, two glass shapes, and ice with a drop running down it. The minimalist geometry reflects the founder's own values: simplicity and trust.
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